The Ligue de Football Professionnel (LFP) has unveiled its new logo, which will be used from the start of the 2021-22 season. The new design is bold and modern, featuring a stylized football ball with a more rounded shape than previous versions.
The LFP says that the new logo represents the "unified identity" of French football, while also reflecting the evolution of the sport over the years. The logo features the iconic red and white stripes of the French flag, as well as the blue and white stripes of the Ligue de Football Professionnel itself.
The new logo was designed by French advertising agency Leo Burnett, who worked closely with the LFP to ensure that it accurately represented the spirit of French football. The agency's creative director, Thierry Baudin, said that the new logo "represents a fresh start for French football, one that is rooted in tradition but also forward-thinking."
The LFP says that the new logo is intended to appeal to fans of all ages, and to help bring the sport closer to the hearts of people across France. It hopes that the new design will inspire players and coaches alike, and encourage them to push themselves to achieve even greater success on the pitch.
Overall, the new Ligue logo is a bold update that reflects the spirit of French football and sets the stage for what is sure to be an exciting new era in the sport. Whether you're a fan of traditional French football or a newcomer to the game, the new Ligue logo is definitely worth checking out.